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Archive for the ‘Public Relations’ Category

Dear Consumer. You’re not Expecting the Real Thing, Are You?


Egg on my faceStupidity 101. Step one: Disregard consumers in favour of profits. Step two: Damage your reputation and lose your business. Read more…

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Public Relations Online: 6 Steps to Success


communication tactics to boost business reputationTraditionally, Public Relations centres around submitting press releases and letting people know what your company / brand is up to. Newsflash: they no longer care. Read more…